Question 1

Why NPI? What are the Benefits?

Accepted Answer

Noble Predictive Insights is a National Market Research firm with a stellar regional reputation and a local mom-and-pop feel.

Question 2

What can NPI’s Public Opinion Polling do for Me and My Campaign/Organization?

Accepted Answer

Election years in the United States are fraught with drama, and for good reason: in the democratic process, a single vote can change the course of history.

Question 3

Are you OH Predictive Insights?

Accepted Answer

OH Predictive Insights rebranded to Noble Predictive Insights in April 2023.

Question 4

AZPOP, NVPOP, UTPOP – What is it? How is it Useful to Me or My Business?

Accepted Answer

Our Statewice Public Opinion Pulse (POP) serves statewide polls to registered voters in Arizona, Nevada, and Utah with a statistically significant sample of likely voters included.

Question 5

AZPOP Add-On Questions - What is it? How is it Valuable?

Accepted Answer

Even outside of election years, voter opinions still matter.

Question 6

Arizona Business Index (ABI) – What is it?

Accepted Answer

Arizona took its place on the big stage as it assumed battleground status during the 2020 election cycle and continually absorbs an influx of new residents – both Phoenix and Maricopa County have ranked first in fastest-growing cities and counties.

Question 7

Arizona Business Index (ABI) - How Can it Help Me/My Business?

Accepted Answer

The ABI provides robust data that breaks down over 2,000 demographic combinations ranging from suburban moms and millennials in the workforce to homeowners and renters.

Question 8

The Value of Accuracy in Online Focus Group Research

Accepted Answer

An online focus group, aka virtual focus group, is an online panel with multiple participants and a moderator, aimed at discovering rich insights that can’t be found with static surveys

Question 9

Focus Groups – Why is Phoenix a Great place for Market Research?

Accepted Answer

As both the capital of Arizona and its most populous city, Phoenix is the beating heart of the Grand Canyon State.

Question 10

Market Research Services

Accepted Answer

NPI offers a full range of market research services, including advertising studies, brand-specific surveys, general market surveys, public opinion, ballot-tracking, and election result surveys.

Question 11

How does a survey help my business?

Accepted Answer

Your business can use a survey – or multiple surveys if you want to track opinions over time – to gain valuable intelligence and market research.

Question 12

Survey Scripts – How do I Know What Questions to Ask?

Accepted Answer

First, you don’t have to know what questions to ask. We are here to guide you on what questions to ask -  and how to ask them - in order to receive the data you need.

Question 13

What are the Elements of a Survey?

Accepted Answer

The first step of data collection is to determine your target group.

Question 14

Are Online Surveys Trustworthy?

Accepted Answer

First, what is an online panel? An online panel is made up of millions of people who sign up to take surveys to get paid.

Question 15

What is a T-Test and How is it Valuable?

Accepted Answer

A t-test helps you discover if a survey you conducted has results that matter.

360 Data Center

Farm-to-table data at your fingertips.

Get a 360-degree view of the political climate in Arizona, Nevada, and Utah.

Check back regularly to see updates with the latest data. Field dates for the statewide Public Opinion Pulse (POP) polls are listed below. Dashboard updates will begin once poll results are processed.

POP Dashboards

Our interactive dashboards are an easy way to find the key data points and insights you're looking for. Filter your view to find data on the demographics, geographics, or timeline you're looking for - all in a digestible, visual format.

Arizona Public Opinion Pulse (AZPOP) Dashboard

February 2025 data + latest FEC data

2025 AZPOP Fielding:
February ✓
May
August
November

Nevada Public Opinion Pulse (NVPOP) Dashboard

January 2025 data + latest FEC data

2025 NVPOP Fielding:
January ✓
April
July
October

Utah Public Opinion Pulse (UTPOP) Dashboard

October 2024 data + latest FEC data

2025 UTPOP Fielding:
March
September

2024 Elections - Polls of Record

NPI's Arizona, Nevada, Utah, and national Polls of Record were released just before Election Day. See them all below:

See how NPI's polls of record compared to unofficial election results:

Stay tuned for more data coming soon!

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