Take the guesswork out of understanding the opinions and needs of employees and use data to navigate improvements in the workplace

While OHPI does national-scale work and regularly partners with clients across the US, we keep a careful pulse on Arizona – our home...

November 16, 2022 In the world of advertising and marketing, perception - more often than not - is reality. When crafting and deploying...

After asking state residents in Arizona, Nevada, and Utah what their anticipated holiday spend might look like back in October and...

Applying Text Mining to Perform Sentiment Analysis on Social Media and Online Content Sentiment analysis is a text mining tool that...

As Super Bowl LVII approaches, Phoenix and its surrounding areas are poised for an influx of people, and, importantly, to reap the...

Keep a pulse on vital measurements to gain insights on consumers' views of your brand Brand tracking surveys are a powerful way to...

Gauge the value of your brand with analysis of consumer perceptions and behaviors Brand equity emphasizes the added value that the brand...

Discover the perceptions and opinions surrounding your brand directly from consumers Gauging brand awareness and perception allows...

Keep a pulse on vital measurements to gain insights on consumers' views of your brand

Surveys are easy. Which means engagement is high. Plus, everyone likes to be asked their opinion. And according to every social media...

Identifying the need for market research is the easy part. You know what questions you need answered and that market research will get...