Here are some of the key differences in B2B vs. B2C research that will help you select the most powerful route for your objectives.

Take the guesswork out of understanding the opinions and needs of employees and use data to navigate improvements in the workplace

Each mode of collection has its own set of pros and cons. Learn more to find a survey research method that best aligns with your objectives

While OHPI does national-scale work and regularly partners with clients across the US, we keep a careful pulse on Arizona – our home...

November 16, 2022 In the world of advertising and marketing, perception - more often than not - is reality. When crafting and deploying...

After asking state residents in Arizona, Nevada, and Utah what their anticipated holiday spend might look like back in October and...

The Reality of Higher Education in Arizona A look into why people are asking “Is college even worth it anymore?” Families travel near and...

Applying Text Mining to Perform Sentiment Analysis on Social Media and Online Content Sentiment analysis is a text mining tool that...

Measure employee engagement and commitment and understand potential pain points It is vital for any organization to have a deep...

Expand and amplify market and consumer knowledge with geographic, demographic, and psychographic breakdowns Customer profiling enhances...

Keep a pulse on vital measurements to gain insights on consumers' views of your brand

Surveys are easy. Which means engagement is high. Plus, everyone likes to be asked their opinion. And according to every social media...

Increasing Accuracy While Collecting Data A vital part of any opinion research is the human response. Whether you are conducting...

When it comes to survey research, one of the most critical aspects of the entire process is the design of the questions which comprise...

As the world continues to cope with the recent spread of the Coronavirus and the social and economic turmoil it has brought, we seem...

As both the capital of Arizona and its most populous city, Phoenix is the beating heart of the Grand Canyon State. There are more than...

Search engines are almost always your friend. Whether you’re looking for the best Chinese restaurant in your area, whether that new...

Identifying the need for market research is the easy part. You know what questions you need answered and that market research will get...