The Power of Combining Quantitative and Qualitative Research
By merging quantitative & qualitative research, you gain an intimate understanding of the "who, what, why, and how" behind consumer behavior
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Noble Predictive Insights
May 10, 20237 min read
Choosing a Survey Method – Which Mode of Collection is Best for You?
Each mode of collection has its own set of pros and cons. Learn more to find a survey research method that best aligns with your objectives
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Noble Predictive Insights
May 9, 20233 min read
Voter Turnout: On-Years v. Off-Years
Elections held in off-years - specifically municipal elections - tend to yield significantly lower voter turnout than general elections.
1,650 views
Noble Predictive Insights
May 9, 20233 min read
Why Polling Accuracy is So Important: A Short Case Study
In the world of research data, accuracy is everything. OH Predictive Insights leverages the expertise, resources, and networks of our...
174 views
Noble Predictive Insights
May 9, 20233 min read
Test Your Message and Deploy Campaigns with Confidence
November 16, 2022 In the world of advertising and marketing, perception - more often than not - is reality. When crafting and deploying...
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Noble Predictive Insights
Apr 12, 20230 min read
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Noble Predictive Insights
Apr 12, 20230 min read
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Noble Predictive Insights
Mar 24, 20231 min read
Concept Message Testing
In the world of advertising and marketing, perception - more often than not - is reality. When crafting and deploying an ad, having a...
29 views
Noble Predictive Insights
Sep 18, 20202 min read
The Importance of Asking the Right Questions: Social Desirability Bias
When it comes to survey research, one of the most critical aspects of the entire process is the design of the questions which comprise...
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