By merging quantitative & qualitative research, you gain an intimate understanding of the "who, what, why, and how" behind consumer behavior

Here are some of the key differences in B2B vs. B2C research that will help you select the most powerful route for your objectives.

Take the guesswork out of understanding the opinions and needs of employees and use data to navigate improvements in the workplace

While OHPI does national-scale work and regularly partners with clients across the US, we keep a careful pulse on Arizona – our home...

November 16, 2022 In the world of advertising and marketing, perception - more often than not - is reality. When crafting and deploying...

After asking state residents in Arizona, Nevada, and Utah what their anticipated holiday spend might look like back in October and...

Applying Text Mining to Perform Sentiment Analysis on Social Media and Online Content Sentiment analysis is a text mining tool that...

Keep a pulse on vital measurements to gain insights on consumers' views of your brand

Surveys are easy. Which means engagement is high. Plus, everyone likes to be asked their opinion. And according to every social media...

As both the capital of Arizona and its most populous city, Phoenix is the beating heart of the Grand Canyon State. There are more than...

Search engines are almost always your friend. Whether you’re looking for the best Chinese restaurant in your area, whether that new...

Identifying the need for market research is the easy part. You know what questions you need answered and that market research will get...